With a unique value proposition, the Carriere Motion 3D had quickly captured market share both in the US and internationally. The product needed a boost to keep momentum of its successful launch.

#strategy #brand-asset-library

 
 
 

WHAT WE DID

→ Brand Audit

→ Data Analysis

→ Customer Interviews

→ Customer Journey

→ Content Strategy

→ Creative & Art Direction

→ Copywriting

→ 3D Rendering

→ Motion Graphics

→ Video Editing

 

→ Data Analysis

→ Customer Interviews

To keep growing, the product needed a strategy shift: from acquiring new clients to increasing retention and usage by current customers. 

→ Customer Journey

→ Content Strategy

We created an ecosystem of assets for doctors, staff members, and patients. The technical look & feel and the educational tone convey trust and authority.

 

 

 / B2B2C ASSET LIBRARY

Orthodontists have at their fingertips engaging assets to educate patients and differentiate their practice.

_ B2B2C POSITIONING

Leveraging an innovative product to increase the perceived value of the treatment.

_ B2B2C IMPLEMENTATION

Patient compliance is improved thanks to short video reminders sent from the clinic.