_ TAPERED PRO CONICAL
Unveiling BioHorizons' Latest Premium Implant
After years of development, BioHorizons, a top global implant manufacturer, launched their most advanced implant line: the Tapered Pro Conical. We were responsible for positioning this new product, including research, messaging strategy, and creating a visual campaign to guide the audience from introduction to a full understanding of the product.
#strategy #messaging #product-launch-campaign
WHAT WE DID
→ Brand Audit
→ Customer Interviews
→ Competitive Analysis
→ Positioning Strategy
→ Messaging Framework
→ Creative & Art Direction
→ Copywriting
→ 3D Animation & Stills
→ Motion Graphics
→ Video Editing & SFX
→ Campaign Guidelines
→ Customer Journey
→ Positioning Strategy
The Teaser video was designed to build anticipation for the new implant, revealing only its name and highlighting the importance of the internal connection.
/ TAPERED PRO CONICAL LAUNCH / TEASER
→ Brand Awareness
→ Art Direction
The dawn has a dual meaning: it reflects BioHorizons' orange brand colors and symbolizes new beginnings, representing a new generation of products.
/ TAPERED PRO CONICAL LAUNCH / HERO
→ Customer Journey
→ Positioning Strategy
The Hero video conveys the value proposition and key differentiators while instantly positioning Tapered Pro Conical as a premium product.
→ Creative Direction
→ Positioning Strategy
The video opens with an artistic portrayal of the manufacturing process, highlighting the system's design and emphasizing BioHorizons’ engineering excellence.
→ Creative Direction
→ Positioning Strategy
We created a series of Hero images to support the launch across online and offline channels, ensuring consistent product positioning and the desired brand perception.
/ TAPERED PRO CONICAL LAUNCH / ENGINEERING
→ Creative Direction
→ Positioning Strategy
The Engineering video highlights each feature of the Tapered Pro Conical, unveiling them step by step as they integrate seamlessly into the surgical workflow.
→ Customer Journey
→ Positioning Strategy
The Engineering video highlights each feature of the Tapered Pro Conical, unveiling them step by step as they integrate seamlessly into the surgical workflow.
→ Art Direction
→ Positioning Strategy
To empower sales and marketing efforts, we developed a suite of technical images that highlight the distinctive features of Tapered Pro Conical.
