_ NITIME ALIGNERS
Confidence in Disruption: A Campaign for NiTime Aligners
We leveraged customer interviews to reshape the product’s value proposition, transitioning from "night-wear" to "compliance-friendly". From there, we conceptualized a campaign focusing on the scientific approach and innovative technology behind NiTime.
#strategy #messaging #product-launch-campaign
WHAT WE DID
→ Customer Interviews
→ Positioning Strategy
→ Brand UVP & Claim
→ Messaging Framework
→ Campaign Creative & Art Direction
→ 3D Animation & Stills
→ Motion Graphics
→ Live Action Production
→ Video Editing & SFX
→ Content Strategy & Messaging
→ Creative & Art Direction
The Teaser video combines two key elements: a bold claim and a mysterious technology that redefines the perception of clear aligners.
_ ASSET LIBRARY
We developed a unique visual style for NiTime, enhancing brand recognition and highlighting the enigmatic technology behind the product.
→ Content Strategy & Messaging
→ Creative & Art Direction
The Hero video reveals NiTime's unique value: an innovative polymer structure and distinct separate layers. Hexagonal shapes highlight its tech, while the nocturnal setting emphasizes its nightwear feature.
→ Content Strategy & Messaging
→ Live Action Production
Like all disruptive products, NiTime required evidence for doctors to trust its claims. We partnered with KOLs to produce storytelling videos illustrating how the product addressed compliance issues with aligner patients.
NiTime Aligners by Dr. Neil Warshawsky