_ SCAN4ALL
Unveiling IRIS by STARCK
For the first time in his exceptional career, world-renowned architect and product designer Philippe Starck ventured into medical design, creating an innovative intraoral scanner. We produced the key elements of IRIS's launch campaign, beginning with this unveiling video.
#product-launch-campaign
WHAT WE DID
→ Content Strategy & Messaging
→ Creative & Art Direction
→ Copywriting
→ 3D Animation & Stills
→ Motion Graphics
→ Video Editing
→ Content Strategy & Messaging
→ Creative & Art Direction
This video was created to introduce the product for the first time, so we gradually revealed Starck’s design to build excitement. It starts with the interior coming together, followed by the outer body forming until the final design is complete.
→ Content Strategy & Messaging
→ Creative & Art Direction
IRIS’s design features a unique fin that makes it easy and natural to handle. To show its movement and interaction, we used a sphere to represent the connection between the user and the device.
→ Content Strategy & Messaging
→ Creative & Art Direction
IRIS stands for elegance, so we represented the scanning process with light trays that subtly form the shapes of teeth, keeping the video both visually refined and true to the product’s function.