_ CASAGRAND
Storytelling for multigenerational luxury travelers.
Casagrand wanted to identify, reach, and engage the ideal guests for their luxury vacation apartments in Barcelona. We conducted research to pinpoint the primary audience before creating and implementing a storytelling concept to connect with them.
#strategy #brand-asset-library
WHAT WE DID
→ Brand Audit
→ Cultural & Category Insights
→ Competitive Analysis
→ Customer Interviews
→ Brand Storytelling
→ Brand Tagline
→ Creative & Art Direction
→ Photo & Video Production
→ Cultural & Category Insights
→ Competitive Analysis
Research showed a tendency to embody luxury beyond material representations of wealth and status.
→ Customer Interviews
Interviews with guests and prospects revealed that an excellent property and great service are only the backdrop for the true luxury – spending time together.
→ Brand Storytelling
→ Brand Tagline
Casagrand had the opportunity to position itself as a curator of experiences for multigenerational families to share. The storytelling concept and slogan were defined as "Quality time, curated by Casagrand".
_ CURATED BY CASAGRAND
The hero video and photos feature a multi-generational family, highlighting the mix of togetherness and privacy that only a property like Casagrand can provide.
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